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Home Design Interiors The end of the Ikea catalog | Home Accents Today

The end of the Ikea catalog | Home Accents Today


After 70 years, the Ikea catalog will grow to be a relic of the previous since prospects are consuming info in new methods.

STOCKHOLM – In case you have a present or previous copy of the Ikea catalog, it is perhaps a good suggestion to hold on to it. Inter Ikea Techniques, the worldwide Ikea franchisor, is ending the Ikea catalog, each the print and digital variations. Previous variations of the catalog are prone to grow to be collector’s gadgets.

“For each prospects and colleagues, the Ikea catalog is a publication that brings a variety of feelings, reminiscences and pleasure. For 70 years it has been one among our most original and iconic merchandise, which has impressed billions of individuals internationally,” mentioned Konrad Grüüss, Inter Ikea Techniques managing director.

“Turning the web page with our beloved catalog is in reality a pure course of since media consumption and buyer behaviors have modified. With the intention to attain and work together with folks, we’ll maintain inspiring with our residence furnishing options in new methods.”

Grüss mentioned the corporate has grow to be extra digital and accessible and since buyer habits and media consumption has modified, the Ikea catalog has been much less obligatory.

The primary catalog, distributed in 1951, featured the MK wing chair and a distribution quantity of 285,000 copies. The primary print and digital copies of the catalog launched in 2000. And, in its peak 12 months, 2016, 200 million copies of the catalog had been learn by shoppers in 69 completely different variations, 32 languages and in additional than 50 markets.

As a parting reward, Ikea will honor and have a good time the historical past of the Ikea catalog. As a tribute, throughout the fall of 2021, Ikea will make its last ebook obtainable.

In the course of the previous few years Ikea has examined new codecs and methods to distribute the content material of the catalog, which has led to a wealth of data and insights, from each prospects and Ikea retailers.

“We aren’t ranging from scratch. We have now been remodeling many elements of learn how to attain and work together with our prospects, and the work continues to search out new methods to amplify distinctive Ikea residence furnishing data, merchandise and options in the very best manner – to encourage folks by means of new methods, channels and codecs,” mentioned Grüss.

Final 12 months, Ikea on-line retail gross sales elevated by 45% worldwide, and on the identical time the corporate has improved its digital companies and launched new apps to create a greater buyer expertise.

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