With a highlight on roses, muffins, and rising tendencies, the report supplies insights into the evolving panorama of gifting within the digital age.
Roses Reign Supreme
Within the realm of gift-giving, roses emerged because the undisputed champion in 2023, with FNP delivering a formidable 11.5 million stems, equal to 23 roses each minute.
Mumbai, Delhi, and Chandigarh led the cost in floral expressions, symbolising the common language of heartfelt gestures.
Muffins Take The Cake
Not far behind, muffins secured the second spot in the popular gifting class, with over 7 million muffins offered—a mean of 11 muffins delivered each minute. Truffle, chocolate, pineapple, butterscotch, and black forest muffins have been among the many most favoured decisions. Notably, dry fruit muffins witnessed a resurgence, experiencing a 30 per cent surge main as much as Christmas.
Regional Present Preferences
Delving into regional nuances, Patna, Ranchi, and Bhubaneshwar embraced the sweetness of muffins and sweets, comprising a staggering 40 per cent of presents. In the meantime, Bangalore, Hyderabad, and Chennai flourished with the present of greenery, selecting potted vegetation as their most popular possibility.
The Rise of Sustainable Gifting
In a heartening shift in direction of aware consumerism, the report highlights a 60 per cent improve within the buy of present hampers. Well being-focused and beauty hampers took centre stage, whereas sustainable gifting witnessed a 15 per cent surge.
Plantable rakhis, upcycled plant pots, seed paper-based playing cards, bookmarks, style equipment, and salvaged metallic presents gained recognition, signalling a rising desire for eco-friendly choices.
Smartphones Affect Spending Patterns
FNP’s report additionally uncovers intriguing hyperlinks between smartphone possession and spending habits. iPhone customers demonstrated a willingness to spend between Rs 1800 and Rs 2000 on presents, whereas Samsung and OnePlus customers settled round Rs 1500.
Redmi and Xiaomi customers, alternatively, confirmed a budget-friendly common spend of Rs 1000.
Distinctive Gifting Cases
The report highlighted extraordinary situations of generosity, together with a buyer sending 150 presents to a single recipient on Valentine’s Day, a husband gifting 20 presents to his spouse on Karwa Chauth, and a patron distributing 350 present gadgets throughout Diwali.
These situations mirror a rising development in direction of extra considerate and higher-value gifting.
Demographic and Geographic Insights
Gender-wise, 56 per cent of males and 44 per cent of girls participated in present exchanges. When it comes to age, people between 25 and 34 years outdated took the lead in gifting, comprising 34 per cent of the overall, adopted by these aged 18-24 (23 per cent) and 35-44 (20 per cent).
Delhi emerged because the gift-giving capital, with 6,20,000 presents exchanged all year long.
The Way forward for Gifting
Vikaas Gutugutia, Founder and Managing Director of FNP, emphasised the seamless integration of the artwork of gifting with the digital age.
The report means that new-age customers search not solely presents but in addition tales, experiences, and connections. FNP seems ahead to persevering with its journey of redefining the essence of gifting within the thrilling prospects that the long run holds.
