This Chennai brand makes bespoke T-shirts, and also personalises them with prints and embroidery

Gaurav Goenka’s model Hungover shouldn’t be the results of an concept that popped up on a celebration evening. “We simply needed a unusual title that individuals bear in mind,” he laughs, including, “Technically, a fabric is hung over you, proper? That’s how the title took place.”

The model that makes bespoke T-shirts for males on-line, has now ventured right into a line for ladies. “Loads of males say that the ladies of their lives take these T-shirts and don’t return them,” he laughs. Shreya Goenka, who’s married to Gaurav, handles the ladies’s line, particularly the ideation of patterns and appears. “Now we have spherical necks, polos, and V-necks with sleeves that may be something from half and cap sleeves to sleeveless with ruffles,” says Shreya.

Whereas the model’s forte is to offer the wearer a customized tee that matches completely, in addition they specialize in embroidery, prints, graphic prints, emboss printing and hand portray as nicely. The vary of embroidery — button, sequin, tuft, crystal, hand embroidery, burden sew, and zardozi — is as numerous because the customisation requests from shoppers. From shoppers and their pets faces in crystal and golden zardozi motifs, to vibrant symbols and initials that outline one’s persona, Shreya says there is no such thing as a limitation, and so they do all of it. “We are able to additionally flip T-shirts to shirts,” she smiles.

“With this line, you will be your individual designer,” says Gaurav. With Hungover’s customised T-shirts, the goal is to show that these usually are not simply restricted to informal areas. It may be worn for brunch, semi-formal occasions, and even cocktail dinners. “You may model it in several methods. We additionally supply personalised model steerage,” says Shreya, including, “From traditional stitches to modern tendencies, our experience — by way of years of expertise within the garment business — is to make sure premium cloth, match and embellishment.”

Moreover, Hungover has additionally launched a line of sweatshirts. “For this, one can create their very own color and the color then turns into their trademark and isn’t used for another sweatshirt,” explains Gaurav.

The requests vary from the inventive to the weird. “A woman despatched us a present field with a selected design on it. She needed her sweatshirt to be within the color of that design; and we did it,” he says. One other consumer, who bought a customized gold Ferrari made for him, needed a polo T-shirt in the identical color. The T-shirt — made by Hungover — now hangs framed within the gentleman’s storage with the Ferrari.

| Picture Credit score:
Thamodharan B

The model began round a decade in the past when the digital retail growth took over India. “We introduced in a tradition of graphic tees to the nation. I export clothes to worldwide vogue manufacturers. I believed, if these manufacturers are earning money with my designs then why can’t we generate income in India,” he says. For the primary two years since its launch, Hungover was thriving. Gaurav’s export enterprise was booming too so he didn’t get to pay attention a lot on the retail arm of the enterprise. Then COVID-19 reared its ugly head. “We then deliberate to relaunch the model with bespoke T-shirts,” he says.

Gaurav and his staff started working from their respective properties. They began with creating T-shirts for family and friends. Measurements had been despatched by way of WhatsApp and as soon as the T-shirts had been dispatched and the suggestions was constructive, Gaurav launched formally in 2022.

The primary six months had been robust, he admits. “We modified the phrase from customisation to bespoke after which to made-to-fit,” he says, including, “Shoppers are requested for his or her peak, precise measurement of garment they put on, and so on. Then they’re requested to decide on design and color.”

| Picture Credit score:
Thamodharan B

Inside 48 hours of {that a} free becoming pattern T-shirt is shipped to the consumer. They will then attempt the pattern and both select to ship footage or replace the measurement card. After that the ultimate garment is shipped. The entire course of take virtually 14 days.

The clothes, Gaurav says, are made in his inexperienced vegetation in Tiruppur and Sri Metropolis. He takes satisfaction within the premium materials he makes use of — “highest grade cotton”. He provides, “I don’t name this a T-shirt model. It’s an expertise that we’re promoting; bringing the trial room to your own home.”

Costs begin at ₹1,500. For particulars, name 9176016000 or log onto hungover.in

An in depth up of one of many embroidered motifs
| Picture Credit score:
Thamodharan B

Printed – September 30, 2025 10:37 am IST