Thomas Cook India partners with Tourism ministry to enhance destination experiences

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Omnichannel journey firm Thomas Cook dinner (India) Restricted on Monday mentioned it has partnered with the Ministry of Tourism (MoT) to boost destination experiences all through India.

A Memorandum of Understanding (MoU) was signed on this regard, which goals to collect direct, real-time traveller feedback to evaluate and recognise India’s best-performing tourism locations and establish areas for enchancment, the corporate mentioned in an announcement.

The corporate will combine a co-branded suggestions type, standardised by the Ministry of Tourism, throughout its platforms to seize verified traveller insights on key points comparable to cleanliness, security, accessibility, service requirements and total customer expertise.

The MoU will stay in impact for an preliminary time period of three years.

By sharing anonymised, aggregated information with the Ministry, Thomas Cook India will even help focused interventions to improve infrastructure and providers at key tourism locations throughout the nation.

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“The thought behind this collaboration is to see how the Ministry of Tourism can gather real-time suggestions from customers at key locations throughout the nation. “Our intention is to make use of this information as a basis to establish and promote locations which are in a position to present nice experiences. This marks step one in a protracted journey forward, and we hope this partnership proves fruitful for each of us,” Ministry of Tourism Further Secretary and Director Normal Suman Billa mentioned. With in depth attain and deep understanding of Indian travellers, the corporate is uniquely positioned to supply beneficial insights on vacation spot efficiency, Rajeev Kale, President and Nation Head, Holidays, MICE, Visa at Thomas Cook dinner (India) Restricted, mentioned.

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“Our collaboration will deal with gathering genuine suggestions from our prospects to empower the Ministry’s efforts in enhancing the standard, security, and sustainability of India’s tourism choices,” he added.


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