Thomas Cook inks pact with Moscow Tourism

To spice up tourism from India, omnichannel journey companies firm Thomas Cook (India) has signed a 24-month strategic partnership with the Moscow Challenge Workplace for Tourism and Hospitality Improvement. This partnership goals at capitalising on Thomas Cook and SOTC Journey’s viable leisure and company MICE segments in a multi-pronged initiative that focuses on deepening product improvement, vacation spot data and coaching, advertising and marketing and communication and client promotions – to create top-of-mind visibility and drive visitations from the India market to Moscow and past, in keeping with a joint assertion.

The brand new-age Indian traveller is displaying a robust and rising urge for food for distinctive locations and enriching experiences. Moscow represents a pleasant range of structure, artwork, tradition, gastronomy and vibrant nightlife ready to be explored. “I’m delighted to announce our strategic long-term and multi-pronged partnership with Moscow Challenge Workplace for Tourism and Hospitality Improvement that extends throughout our vary of segments – together with MICE and leisure,” Thomas Prepare dinner (India) President and Nation Head, Holidays, MICE, Visa – Rajeev Kale stated.

The partnership will prioritise strengthening cooperation by way of the alternate of information, greatest practices and curation of unique-innovative merchandise designed particularly for Indian travellers, in the direction of fostering long-term progress in tourism and enterprise MICE segments between India and Moscow.