TikTok is rolling out a set of latest synthetic intelligence-powered promoting options, together with the power for entrepreneurs to make use of textual content or nonetheless pictures to create AI-generated video for the service.
Entrepreneurs can add a picture of a product they wish to characteristic, or write a brief textual content immediate describing the sort of video advert that they need, and TikTok’s AI instruments will produce numerous five-second clips that may then be utilized in an advert, the corporate introduced Monday.
The text- and image-to-video options are a part of TikTok’s current Symphony product, which was unveiled in 2024 to assist manufacturers create commercials utilizing generative AI. TikTok, which is owned by Chinese language father or mother firm ByteDance, already lets advertisers use AI-enhanced spokespeople, known as avatars, to assist promote and promote their merchandise on the video app.
AI-generated adverts are becoming more popular as main platforms like TikTok and Meta Platforms Inc. search methods to decrease the price of manufacturing, which in flip could give small companies extra money to spend selling adverts. TikTok’s new instruments had been introduced together with the Cannes Lions promoting pageant, which is occurring this week within the south of France. AI-generated commercials are more likely to be a serious theme of the convention.
© 2025 Bloomberg LP
(This story has not been edited by NDTV workers and is auto-generated from a syndicated feed.)
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