Network18 ranked second with 214 million distinctive guests, adopted by Zee Digital that completed third with 157 million. HT Media and Dailyhunt rounded out the highest 5, with 125 million and 124 million guests, respectively.
Satyan Gajwani, vice chairman of Occasions Web, mentioned, “Occasions Web’s continued and dominant management place is a results of our deep understanding of viewers preferences, our portfolio of tremendous manufacturers and our best-in-class tech stack. We’re delighted with the continued patronage of most of India’s web inhabitants.”
The survey additionally supplied a snapshot of India’s digital information readership – 63% of customers have been male, whereas 37% have been feminine.
10.6 billion Hours Spent on News Websites
The bulk, 64%, was within the age bracket of 15-34, with these aged 35 and above comprising the rest.
The research relies on Comscore MMX, a measuring answer that gives a single, deduplicated view of viewers exercise throughout desktop and cellular platforms.
Based on researchers, Indian customers spent a staggering 10.6 billion hours on information web sites and apps in 2024.
India additionally maintained its place because the world’s largest digital market, with 524 million distinctive guests as of December 2024, beating the US in addition to Indonesia.
The report highlighted the nation’s ongoing digital supremacy all year long.
Regardless of not experiencing any main enhance within the variety of web customers, India continues to see a shift in how folks work together with on-line platforms.
Cell remained the most well-liked type of entry, with 500.6 million distinctive guests consuming content material through cellular apps and 400 million through cellular internet. Apps accounted for almost all of consumer engagement, with the common individual spending 72.1 hours per 30 days on cellular apps in contrast with solely 4.9 hours on cellular internet.
Youthful audiences, notably these aged 15 to 24, demonstrated the very best ranges of digital consumption on each cellular and desktop platforms. In 2024, Indian customers spent a complete of 452 billion hours on-line, with on-line video, social networking, and leisure apps accounting for almost all of that exercise.
Probably the most vital adjustments in 2024 was the fast enhance in Linked TV (CTV) utilization in India. Based on the survey, India’s CTV viewers elevated by 21% to 96 million, making it one of many fastest-growing markets on this space. YouTube utilization on CTV alone elevated by 40%, indicating a robust choice for bigger screens over cellular and laptop computer watching.
Social media engagement additionally noticed unprecedented progress, with Instagram Reels rising as the most well-liked content material format, with a 60% enhance in consumer interactions.
Instagram and Fb remained the 2 main social networks, with 332 million and 325 million customers, respectively. The time spent on Instagram stood at 10.4 hours, with Fb commanding 6.3 hours of time spent. X got here third when it comes to consumer base and engagement, with 122 million customers and 0.5 hours of time spent.
WhatsApp remained India’s most generally used messaging app, with 430 million distinctive guests, whereas platforms similar to Telegram and Reddit gained traction, registering notable viewers progress. Spotify remained the audio streaming chief with a cumulative time spent of 347 million hours in December 2024 in comparison with 237 million hours a 12 months earlier.
Leisure continued to be a dominant pressure in India’s digital panorama, with YouTube attracting 411 million customers, adopted by MX Participant (99 million), Spotify (91 million), and JioCinema (72 million). The discharge of ‘Pushpa 2’ generated 3.7 million whole actions on social media, underscoring the facility of digital promotions and influencer-led campaigns.
Discover more from News Journals
Subscribe to get the latest posts sent to your email.
