Uber raises prices by about 5% in London to attract more drivers

Uber Applied sciences Inc. stated it’ll improve charges throughout the UK, resulting in a median 5% improve in London fares, because the ride-hailing firm works to draw extra drivers.

Costs will improve throughout the nation at completely different charges relying on the town, Uber stated in a press release on Monday. The goal is to attract 8,000 extra drivers to London to fulfill demand within the capital.

A 12 months in the past, an exodus of Uber drivers led to a scarcity of rides in London, with the individuals who’d beforehand labored for the app shifting to courier jobs for the likes of Simply Eat Takeaway or Amazon. That 12 months, Uber additionally spent closely attempting to lure drivers again following shutdowns from the Covid-19 pandemic, driving losses.

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The GMB labor union took credit score for negotiating the elevate in a separate assertion on Monday. Uber agreed to formally acknowledge the UK union final 12 months following a landmark Supreme Court docket ruling within the nation that pressured the corporate to categorise a bunch of its drivers as employees and pushed it to grant related trip and minimal wage rights to all 70,000 of its drivers within the nation.

The corporate stated it’s attracted 10,000 drivers throughout the UK because it started offering trip pay and pensions.

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