The brand shall be printed on all Vivo units together with the just lately launched V19, the corporate mentioned in an announcement on Thursday.
“We, at vivo India, have been aligned to the ‘Make in India’ initiative since the beginning. The new logo design that will be printed on the box of all our upcoming devices reiterates our commitment to make India a manufacturing hub and reinstates our mission of being an internationally local organization”, Nipun Marya, Director-Brand Strategy, Vivo India mentioned.
Vivo had invited fanatics to design a brand new brand in early November final 12 months as a part of their 5-year celebration. The profitable brand, designed by Rahul Patel (a design fanatic from Mumbai), chosen from 3300 entries, shall be rewarded INR 5 lacs for the rights of their brand, Vivo mentioned.
Additionally, 10 runner-up winners will obtain Vivo units.
The model’s whole funding In India for manufacturing units stands at INR 7,500 crore, together with the just lately introduced funding of Rs 3,500 crore for its upcoming manufacturing facility.
As a part of its absolute dedication to the Indian market, all units which might be bought in India are manufactured in India, Vivo mentioned.
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