HIGH POINT — Lower than a yr into his tenure as president of Streamline Art, Mark Wiltshire is busy making modifications.
The Toronto-based firm, which makes a speciality of wall décor, will likely be shifting into a bigger showroom in time for the autumn Excessive Level Market. Its new area on the fifth flooring of the Worldwide Residence Furnishings Middle Commerce Wing will increase it from 5,000 sq. ft to 7,000. As well as, mentioned Wiltshire, its proximity to different key distributors ought to improve site visitors for Streamline.
Streamline additionally opened a 7,000-square-foot showroom in Atlanta this yr. “We acknowledged that the décor buyer could not come to Excessive Level or Las Vegas, however they do attend Atlanta,” he mentioned.
Streamline’s personal fairness agency possession, Lynx Equity in Toronto, challenged Wilshire, who has 35-plus years of expertise that features positions with Stickley, Palliser, Natuzzi and La-Z-Boy, to increase the corporate’s attain past its conventional channels. “We do numerous enterprise with the Prime 100 and mom-and-pops love us,” he mentioned.
A method wherein the corporate has broadened its attraction is by providing greater than 300 introductions this market. The Streamline staff recognized 9 developments, lots of them coloration centric, round which its introductions are based mostly.
Inside these classes, Wiltshire mentioned they produce other themes akin to coastal, animal, floral and vacation. Primarily based on suggestions from prospects, Wiltshire mentioned they tweaked their vacation choices to be “much less Canadian,” which resulted in a transfer away from conventional pink and inexperienced and into extra muted tones. The No. 1 vacation vendor is Chilly Christmas Truck that has no pink or inexperienced in it.
Moreover, they’ve expanded their print-on-demand enterprise to incorporate 5 kinds of floating frames and have branched out right into a juvenile/youth line, which now options gaming-related artwork for teenagers.
Whereas acknowledging that the furnishings enterprise could also be sluggish now, retailers — and shoppers — are focused on livening up their assortment, mentioned Wiltshire. “And a $100 piece of artwork is a extra doable buy than a $4,000 eating room set.”
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