This comes at a time when Rapido, wherein Swiggy is an investor, is launching its personal meals supply service and has requested its restaurant companions to make sure 4–5 menu gadgets are priced under Rs 150 — because it plans to run a sub-Rs 150 providing on its soon-to-be launched meals supply app, Ownly. ETtech explains what’s taking place.
What’s the 99 retailer?
Swiggy’s 99 retailer is a brand new section providing single meals priced at Rs 99. It’s accessible in over 175 cities, together with Bengaluru, Ahmedabad, Kolkata, Hyderabad, Delhi, Pune, and Chennai.
Beforehand, customers might avail of free supply on orders above Rs 199 with Swiggy One membership. Underneath the 99 retailer, customers can now get free supply for orders value Rs 99 through the ‘eco saver’ supply mode, which teams a number of orders collectively to cut back journeys.
Who is that this for?
Swiggy says this section is “specifically curated to fulfill the wants of price-conscious customers and supply reasonably priced choices for high-frequency Gen Z shoppers.”
“The 99 retailer is our method of creating certain day by day meals don’t burn a gap in your pockets,” stated Rohit Kapoor, CEO of Swiggy Food Marketplace. “Whether or not you’re on a university price range or simply in search of a fuss-free lunch, that is Swiggy’s most value-driven providing but.”
In Could, Swiggy additionally launched an unique low cost program for college students, providing Swiggy One and One Lite subscriptions at discounted charges.
What is on the market on the 99 retailer?
The section options quick-prep dishes at a flat Rs 99. A take a look at the app reveals gadgets akin to snacks (french fries, sandwiches, momos, pizza), single meals (thalis, burgers, biryani), drinks, and desserts.
Whereas Swiggy highlights Rs 99 pricing, some gadgets can be found for Rs 49, and sure meal combos are priced at Rs 149.
Who’s Swiggy partnering with?
Swiggy has partnered with native eating places and quick-service chains like KFC, Pizza Hut, La Pino’z Pizza, Taco Bell, and extra.
“We now have labored intently with our restaurant companions and supply groups to make on a regular basis meals extra reasonably priced with out reducing corners,” Kapoor stated.
Why launch now?
This marks Swiggy’s continued enlargement into new meals supply use circumstances. Past customary supply, Swiggy affords 10-minute meals beneath Bolt and has an in-house fast meals supply section referred to as Snacc.
The 99 retailer launch comes as Rapido prepares to roll out its personal food delivery pilot, Ownly, in Bengaluru over the subsequent 8–10 days, beginning with Koramangala, HSR, and Sarjapur. Rapido is difficult the Swiggy-Zomato duopoly by providing decrease fee charges of 8–15% to eating places, in comparison with the 16–30% charged by the incumbents.
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