HIGH POINT — When requested what is going to transfer the needle for Common Furnishings in 2024, firm President Sean O’Connor factors to a number of key components.
“Our pace to market in assist of latest introductions is first,” O’Connor instructed sister publication Furnishings Immediately. “Coastal Dwelling Weekender is now transport, and we determined to pre-cut our Trendy introduction from this fall, so we will higher assist our companions in 2024.
“Moreover, our special-order upholstery applications out of the Conover, N.C., plant shall be in full swing for 2024 and have the brand new eating chair and counter stool program, an enhanced special-order mattress program and a brand new build-your-own Trendy upholstery and ottoman program.”
Advertising and marketing and extra for out of doors
Common can be including extra designs to the Coastal Dwelling out of doors assortment later in 2024, the primary additions because the firm launched the road in 2020.
“Each our enterprise construction and our U.S. facility make us agile in terms of altering market wants,” O’Connor mentioned. “As a vertically built-in firm, we have now the energy and breadth of Samson Advertising and marketing behind us, giving us entry to assets most different corporations don’t have. Our home manufacturing capabilities permit us to be aware of market calls for, including applications as wanted. This yr alone, we’ve added particular order eating, bed room and front room applications out of the Conover plant.”
Together with the product expansions, Common is supporting retailers and designers with important advertising and marketing belongings designed to assist its companions inform the tales customers wish to hear as a part of their purchasing expertise.
“We create advertising and marketing assist to fulfill the client the place the purchasing journey begins: on-line,” mentioned Neil MacKenzie, senior vp of promoting. “We have now instruments out there for retailers to assist their communication technique, addressing all mediums and have ramped up short-form video content material to assist retail companions handle this hole inside their social media communications.
“This fall, we pre-launched all of our October Excessive Level Market introductions on our B2B Storefront permitting prospects to pre-order with a bank card,” MacKenzie continued. “We’ll proceed this providing in 2024. We’re additionally persevering with to broaden our on-line draping function with the power to utterly configure our UChoose couch kinds, which permits the client to actually visualize the choices out there.”
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