When tech turns terrible: From Rashmika Mandanna to Tom Hanks & Scarlett Johansson, celebs who have been victims of deepfake

7 November 2023

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Previously couple of days, the leisure trade has been rocked by a wave of deepfake controversies, as celebrities like Rashmika Mandanna and Katrina Kaif discover themselves focused by malicious people wielding AI expertise.

The emergence of manipulated movies and pictures has raised alarm bells, prompting widespread concern and requires pressing motion towards the misuse of deepfake expertise.

Rashmika Mandanna & Katrina Kaif: Newest Victims Of Deepfake Deception

The deepfake scandal started with a video that includes British-Indian influencer Zara Patel, whose face was digitally altered to resemble actress Rashmika Mandanna. The video circulated extensively, sparking outrage and prompting Mandanna to difficulty a press release expressing her deep misery. Mandanna’s response echoed the emotions of different victims, highlighting the terrifying implications of deepfake expertise.

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Similarly, an edited image of Katrina Kaif from her upcoming movie ‘Tiger 3’ surfaced online on Tuesday, further fueling concerns about the extent of deepfake misuse in the industry.

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Katrina Kaif’s deepfake picture

What Is Deepfake & How It Works?

Deepfake technology, a product of advancements in artificial intelligence, allows for the creation of realistic-looking but entirely fabricated content.

At its core, deepfakes use deep learning algorithms, particularly Generative Adversarial Networks (GANs), to create convincing and highly realistic forged media, including images, videos, and audio recordings. These programs are trained on several real pictures and videos, trying to copy them perfectly.

Deepfake algorithms analyse vast datasets of facial expressions, gestures, and speech patterns from the target individual, allowing them to mimic their unique features and mannerisms accurately. These algorithms can then seamlessly blend the manipulated content with existing footage, creating a cohesive and convincing final product.

The problem is that it can be used in bad ways, like making fake videos of famous people saying or doing things they never did. This can confuse people and make them believe things that aren’t true. It’s a big concern because it’s hard to tell if a video is real or fake.

Other Celebs Who Have Fallen Victim

Tom Hanks

Earlier final month, Hollywood icon Tom Hanks needed to difficulty a warning on social media about an AI-generated model of himself utilized in a misleading advert selling a dental plan. Sharing a message to his 9.5 million Instagram followers, the actor stated that his picture was getting used with out his consent. This incident highlighted the necessity for consciousness concerning AI-generated impersonations.

Scarlett Johansson

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One of many highest-paid actresses in Hollywood, Scarlett Johansson, confronted deepfake challenges when her face was morphed into grownup movies. Regardless of authorized hurdles, she expressed the issue of pursuing motion towards these AI-generated movies, emphasising the vastness of the web and the challenges that come up in combating such content material.

Morgan Freeman

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Morgan Freeman’s deepfake.

Morgan Freeman discovered himself on the centre of a extremely convincing deepfake video the place his picture was manipulated to create a digital model of him. The video, created by a Dutch deepfake YouTube channel, showcased Freeman explaining that he was not the actual actor however a digital creation, displaying the superior degree of manipulation expertise can obtain.

Robert Pattinson

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Robert Pattinson’s deepfake.

Actor Robert Pattinson, recognized for his function as Batman, turned a goal of deepfake when movies bearing his likeness have been posted on a parody TikTok account. Pattinson expressed his considerations concerning the expertise, acknowledging the blurred line between actuality and deepfake, inflicting uncertainty about the way forward for identification and employment.

Jimmy Donaldson (Mr. Beast)

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Standard YouTuber Jimmy Donaldson, extensively generally known as Mr. Beast, confronted a misleading TikTok advert promising viewers $2 iPhones, created utilizing deceptive AI expertise. This incident confirmed how deepfake-related scams can unfold misinformation, deceiving viewers into believing false guarantees.

Kristen Bell

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Actress Kristen Bell, famend for her function as Anna in Disney’s ‘Frozen,’ fell sufferer to deepfake manipulation when her picture was utilized in inappropriate content material on the web. She got here ahead to alert everybody that her face was used on another person’s physique and was launched with out her consent.