With user-friendly ingredients, K-Beauty brand Neaf Neaf to launch in India soon

If you’re a skincare fanatic, chances are high that Ok-beauty has caught your consideration, given its sustained rise in reputation in India. This has ensured simpler entry to a number of Ok-beauty manufacturers now, with devoted marketplaces for these merchandise. 

At Kosmos — a celebration of Korean tradition, way of life, meals and wonder earlier this month in Delhi — the highlight was on Ok-beauty developments and introducing the Ok-beauty model Neaf Neaf to India, with its founder Jeong Jiwoo in attendance. The 2-day pageant was organised by kindlife, a Korean and Japanese magnificence platform. 

A well-liked magnificence and vogue influencer, and entrepreneur, Jiwoo has over 2 million subscribers on YouTube on her channel Mejiwoo. She takes her subscribers via her many skincare suggestions, and vlogs about meals, journey, vogue and way of life. Throughout her journey to India, Jiwoo, who can also be BTS member J-Hope’s sister, posed in a salwar kameez and introduced on her Instagram web page the place she has over 10 million followers that Neaf Neaf can be accessible on-line quickly, a lot to the delight of her followers right here.

“Neaf Neaf was conceived as a model that delivers efficient outcomes with out compromising on the pores and skin. Our imaginative and prescient is to offer secure and pure options for all pores and skin sorts, particularly for patrons with delicate pores and skin,” says Jiwoo. As a model that makes use of naturally derived substances, Jiwoo says that this can be very necessary for folks with delicate pores and skin to have entry to skincare merchandise that go well with their pores and skin. “Individuals with delicate pores and skin usually expertise irritation from common make-up merchandise, which is why particular merchandise are wanted for them. Neaf Neaf makes use of skin-friendly substances to make sure that all pores and skin sorts can comfortably use our merchandise,” she explains. 

From their product line, which incorporates toner pads, scrub wash-off masks and sheet masks, Jiwoo says the toner pads that come infused with essence are extraordinarily in style. “The GenZ particularly prefers skincare that’s each easy and efficient and toner pads are a terrific choice as they can be utilized proper after cleaning, serving to to clean pores and skin texture and exfoliate,” she says, when requested about magnificence developments in style with Gen Z now. 

Radhika Ghai, founder and CEO, kindlife, mentioned that the platform was excited to accomplice with Jiwoo and launch Neaf Neaf, scaling the model throughout channels. “Curation and choice have been key for us. As India companions for manufacturers, our goal is to allow manufacturers to faucet into the 700 million shopper alternative,” she mentioned. Commenting on their Kosmos occasion, Radhika mentioned that that they had over 4,000 attendees. 

For Jiwoo as properly, collaborating with kindlife has been a possibility for her model to achieve Indian clients. “The skincare market in India is quickly rising, with clients looking for higher high quality and safer merchandise, which presents important potential. Neaf Neaf goals to satisfy this market demand by providing naturally derived substances and prime quality merchandise,” she says.

Given the ever-evolving world of magnificence, we ask Jiwoo what she is trying ahead to within the coming months. “Subsequent 12 months, Neaf Neaf will launch a product that mixes vitamin C and plant based mostly PDRN (licorice), specifically formulated to be mild on delicate pores and skin. We hope you’ll love the product,” she indicators off. 

Neaf Neaf will quickly be accessible in India on the kindlife web site, from January onwards.