On-line retailer YLighting has formally develop into absorbed into the Lumens model, an initiative dad or mum firm Design Holding introduced in March.
“As companion manufacturers, the YLighting and Lumens groups have labored collectively in our shared mission to attach the world with good design, and now we are going to accomplish that beneath one identify: Lumens,” the corporate mentioned in an e-mail to its prospects. “Each websites have sourced from over 350 international manufacturers representing iconic designs, to the most recent modern makers of as we speak, and now we invite you to buy all of it—and extra—in a single place: Lumens.com.”
Associated: YLighting group launches exclusive Louis Poulsen pendant
On YLighting’s web site
Design Holding, which additionally owns B&B Italia, Flos and Louis Poulsen, bought YDesign Group, which included YLighting and Lumens, final 12 months. Since then, it has turned its focus onto Lumens, underscoring appears which might be daring and trendy and constructed on the model’s heritage, CEO Laura Walsh advised Dwelling Accents Immediately’s Allison Zisko in its March subject, which is when it additionally unveiled a brand new brand and tagline — “Enlightened by Design.”
Associated: Lumens launches new brand identity
“We all know [YLighting is] a beloved model and we are going to deal with it rigorously, however we are going to focus our assets on Lumens going ahead,” Walsh mentioned in March. “We’re the specialists and specialists in lighting and we are going to at all times preserve that core.”
Open orders shall be processed as standard with no interruption in delivery or service, the e-mail to its prospects mentioned this week, and their order histories from each YLighting and Lumens shall be obtainable in My Account on Lumens in a couple of days.
Andrea is enthusiastic about dwelling design, and has coated the house furnishings trade for many of her journalism profession. She is the Govt Editor, Design, of Designers Immediately; as well as, she additionally serves because the Managing Editor of HFN and Lighting Editor for Dwelling Accents Immediately. Andrea lives in stunning Brooklyn, the place she may very effectively be the one particular person with no tattoo.
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