YouTube to launch $100 million creator fund for Shorts video feature

Alphabet Inc’s YouTube on Tuesday introduced a $100 million fund to pay content material creators who make hit movies on its new short-form video characteristic Shorts, as YouTube goals to courtroom extra influencers.

The fund will launch within the coming months and pay creators this yr and 2022, YouTube mentioned.

The funding comes as platforms are racing to draw younger creators who’re constructing enormous fan followings — and massive incomes potential — by filming brief comedy skits and dance routines. Viral app TikTok jump-started the pattern of short-form video clips and was rapidly copied by different apps comparable to Fb-owned Instagram’s Reels, Snapchat Spotlight and YouTube Shorts.

YouTube mentioned the brand new fund can pay 1000’s of creators every month whose movies on Shorts obtain probably the most engagement from viewers.

The streaming video web site added it should start to check adverts on Shorts.

As the marketplace for brief video options turns into extra crowded, platforms have used creator funds as a technique to courtroom extra customers.

TikTok launched a creator fund in July and later elevated its funding to $1 billion in the USA over three years.

Snap awards $1 million per day to customers who put up prime content material on Highlight.