Zensar identifies five strategic growth areas under new CEO

Pune: Ltd. has recognized 5 strategic focus areas, Chief Government Officer Ajay Bhutoria mentioned, and all its acquisitions sooner or later will add capabilities in a number of of those areas.

The Pune-based software program providers agency rolled out the brand new technique at first of this fiscal, three months after Bhutoria took cost as CEO.

“We at the moment are within the means of operationalising and executing upon that technique,” he mentioned.

Earlier, Zensar Applied sciences operated in three verticals and two key service strains throughout three core geographies. It’s new thrust is on skilled providers, superior engineering providers, knowledge engineering and analytics, utility providers and digital basis providers. The brand new technique will faucet into areas the place shoppers are beginning to make investments. It has been working within the space of digital basis providers for a while and has a wholesome demand pipeline at current.

Zensar has additionally created a set of 21 playbooks, that are a crystallised set of providers it’ll ship to shoppers. “This takes the paradox out of the equation and makes it clear what providers we are able to deliver to our shoppers,” Bhutoria mentioned. “The shopper worth proposition is particular, properly outlined and helps sharpen our dialog with the shopper.”

The execution relies on 4 key pillars—gross sales growth, expertise growth together with growth of geographies, strategic partnerships and acquisitions.

A couple of months in the past, Zensar
acquired knowledge engineering and superior analytics agency M3bi, giving it entry to superior engineering and knowledge engineering providers, with sturdy shoppers in every class. Bhutoria mentioned going ahead, all acquisitions would match into one of many 5 choose focus areas, bringing in both further capabilities or market presence.

Below the brand new technique, Zensar will pursue two sorts of partnerships, strategic partnerships with hyperscalers and platforms like Oracle, and progress partnerships, the place it’ll work with a associate to serve a shopper. Over time, a few of these might evolve into strategic partnerships, mentioned Bhutoria.

At current, Zensar is working with seven corporations as a strategic associate.

Whereas the main focus will stay on the three geographies—North America, the United KIngdom and South Africa—it at the moment operates in, Bhutoria mentioned that the corporate can also be exploring adjoining markets. The UK staff has began exploring alternatives in continental Europe, in nations just like the Netherlands, Switzerland and Germany.