Three out of each 4 folks surveyed in India have ‘NoMoPhobia’ — the worry of being indifferent from their smartphones attributable to low battery or different causes, a joint research by cell phone maker Oppo and market analysis agency Counterpoint mentioned on Friday.
In response to the report, 65 % of smartphone customers surveyed expertise emotional discomfort—apprehensive or anxious, disconnected, helpless, worry of lacking out, nervous, unsafe—when their battery drains.
NoMoPhobia, brief for no cell phobia, refers back to the worry of, or anxiousness attributable to, not having a working cell phone.
Oppo India collaborated with Counterpoint to grasp trendy smartphone customers’ battery anxiousness ranges. The survey lined over 1,500 respondents in tier 1 and a few tier 2 cities.
“It is a foundational research and will probably be instrumental in the way in which we make our merchandise. 60 % of individuals are going to exchange their smartphones as a result of the battery will not be performing. Extra importantly, we cue this to make our merchandise battery,” Oppo India Chief Advertising Officer Damyant Singh Khanoria mentioned.
The research discovered that 82 % of male customers really feel extra anxious in comparison with 74 % of feminine customers.
92.5 % of customers use energy saving mode on their cellphone and 87 % use their cellphone whereas it is getting charged.
About 42 % of respondents use smartphones most for leisure, the place social media is on the high. Round 65 % of customers sacrifice cellphone utilization to preserve battery whereas 82 % restrict their social media utilization.
“Our smartphones have change into our private universes that allow us to remain linked, personally and professionally, and in addition for leisure. Consequently, many people have developed a phobia of being with out our telephones.
“Consequently, folks usually really feel anxious on the considered working out of battery and being unable to make use of their telephones. The sensation of low battery anxiousness is greater among the many working age group of 31 to 40 years adopted by the age group of 25 to 30 years,” Counterpoint Analysis Director, Tarun Pathak mentioned.
