Amazon has launched its artificial intelligence (AI) purchasing assistant Rufus in beta to customers in India. The chatbot, built-in into the Amazon cell app, can reply consumer queries, recommend product suggestions, and evaluate completely different merchandise to assist customers make better-informed choices. Rufus was first unveiled in February in beta and was obtainable solely to customers within the US. The e-commerce large additionally claimed that within the coming weeks, the characteristic shall be expanded to extra customers in India.
The tech large announced the launch of Rufus in India on Tuesday, stating that the AI chatbot shall be obtainable in beta kind to a subset of Amazon cell app customers within the nation. As soon as customers get entry to the chatbot, they’ll see a brand new icon positioned on the underside proper nook of the app. Clicking the icon will open Rufus’ interface as a backside sheet.
A textual content discipline shall be positioned within the backside sheet permitting customers to sort queries. In case customers wrestle to get began, they’ll additionally take the assistance of prompt questions. To finish the dialog, customers can swipe down the underside sheet. When retrieved once more, the chatbox will present the earlier dialog.
Amazon stated customers can converse with Rufus whereas purchasing product classes, ask for present recommendations based mostly on exercise and event, evaluate completely different merchandise, search suggestions, and ask questions on a particular product whereas on its product element web page.
Rufus’ database consists of Amazon’s repository, and it may well additionally entry the Web to search out related solutions to consumer queries, the corporate acknowledged. The e-commerce large additionally highlighted that the chatbot can get issues flawed and hallucinate. If this occurs, customers can depart suggestions by score the solutions with a thumbs up or thumbs down. There may be an choice to offer detailed suggestions as effectively.
The historical past behind the title of the chatbot can also be fascinating. The New York Instances reported that Amazon has a coverage that enables its workers to convey their canines to the office. Rufus is alleged to be the title of one of many first canines that roamed the workplaces through the early days of the corporate.
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