BOCA RATON, Fla. — Capitol Lighting, a lighting showroom that operates its bodily and digital enterprise beneath the title 1800lighting, has acquired the Bellacor model and its related digital property for an undisclosed sum.
The Bellacor Store supplied many classes of house décor in addition to an array of different product classes together with attire for males, girls and kids, magnificence merchandise, stationery, digital devices, snacks and toys.
“Now we have at all times admired the Bellacor model,” Capitol Lighting CEO Ken Lebersfeld instructed House Accents At the moment. “Bellacor, till very just lately, had a longstanding popularity for glorious merchandise and customer support. Capitol has supported lots of the similar manufacturers as Bellacor and are evaluating these manufacturers that we’ve not supported.”
Enterprise of House reported earlier this yr that Bellacor’s e-commerce website had abruptly shut down. Throughout Capitol Lighting’s conversations about buying its property, Bellacor shut down its web site, Lebersfeld mentioned.
“Whereas we will’t remark particularly on how Bellacor operated their enterprise previous to our acquisition, they confronted challenges that made persevering with operations unattainable for them,” he mentioned.
Capitol Lighting acquired Bellacor’s digital property — its emblems, URLs, databases and buyer lists — by way of an ABC (Task for the Advantage of Collectors). “We’re not at liberty to reveal the main points of the transaction,” Lebersfeld mentioned.
At present the Bellacor model and Capitol Lighting’s 1800lighting.com will proceed to function storefronts. Capitol Lighting’s service groups will deal with all operations and success.
By way of the acquisition, Capitol Lighting, a family-run enterprise based in 1924, has a possibility to broaden its product choices. The retailer carries ceiling, wall and out of doors lighting from a wide selection of producers and designers and in addition carries mirrors, paintings, wall décor and space rugs.
“We’re excited for this chance to serve Bellacor’s loyal retail and design prospects. We intend to thrill them with new service instruments and capabilities. It was a 100th birthday reward we purchased for ourselves,” Lebersfeld mentioned.
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