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Home Gadgets Good Glamm in talks to acquire Twinkle Khanna's Tweak India

Good Glamm in talks to acquire Twinkle Khanna’s Tweak India


The Good Glamm group is in talks to accumulate a majority stake in a digital content firm based by Bollywood actor Twinkle Khanna, in line with individuals conversant in the event.

If the transaction of Tweak India goes via, it will likely be the 11th acquisition by the content-to-commerce firm.

“It’s a cash-plus-stock deal and it’s within the remaining levels of documentation,” stated an individual within the know of the matter.

Tweak India is a female-focused multimedia platform throughout textual content, video, podcasts, radio, and occasion codecs, with a deal with wellness, magnificence, and an eco-friendly life-style.

Following the acquisition, Tweak India can be housed underneath Good Media Co, led by Priyanka Gill.

The group’s media arm includes POPxo, ScoopWhoop, MissMalini, and Child Chakra, all of which Good Glamm acquired between 2020 and 2021.

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Khanna will proceed to steer Tweak India as its CEO, the sources stated.

Tweak India didn’t reply to ET’s queries in search of remark. A spokesperson for Good Glamm Group declined to remark.

“The present digital media platforms underneath Good Media Co have greater than 65% viewers in tier 2 and tier 3 cities whereas Tweak India has over 65% in tier 1 cities. This stake will assist them double down on the tier 1 viewers,” one particular person stated.

Good Media will get income via model promoting on its platform, driving affiliate gross sales, creating content material, and operating social media campaigns for manufacturers.

$100M+ Funding Deals_Graphic_ETTECHETtech

Its purchasers embody trend portal Myntra, ecommerce platforms Amazon and Flipkart, and Wipro Client Care, amongst others.

“Good Media’s present purchasers can be used for Tweak and Tweak’s consumer base can be cross-sold to Good Media,” the particular person added.

The Prosus-backed enterprise has closed a sequence of acquisitions and raised back-to-back funding rounds amounting to Rs 1,885 crore final yr because it offered its content-to-commerce playbook to traders.

Based by Darpan Sanghvi, Gill and Naiyya Saggi, the Good Glamm Group has three divisions: The Good Manufacturers Co, which has a portfolio of direct-to-consumer manufacturers; Good Media Co, and Good Creator Co, an influencer platform monitoring 1.5 million influencers.

Good GlammETtech


The Mumbai-based firm, which was final valued at $1.2 billion, has been going through hassle elevating new funding as late-stage financing dries up and traders more and more steer clear from loss-making tech companies,
ET reported on September 6.

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