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Myntra changes logo after complaint calls it offensive to women


Trend e-tailer Myntra is altering its brand following a complaint by a Mumbai-based activist who alleged that the model’s signage was offensive in the direction of women. Sources near the corporate confirmed the event and mentioned Myntra is altering the brand throughout its web site, app and packaging materials.

Myntra didn’t reply to queries.

The criticism had been lodged final month with the cyber cell in Mumbai.

“A complainant (lady) had approached the cyber crime police station within the matter. We referred to as a gathering with Myntra following the criticism, they (Myntra) got here and agreed to alter the brand. They’ve despatched an e mail as effectively on the identical,” DCP Rashmi Karandikar of Mumbai Police’s Cyber Crime Division mentioned.

In a tweet, Avesta Basis mentioned: “Congratulations to our founder. She did it what apparently appeared inconceivable. Thanks everybody on your help. We’re overwhelmed by the response. Kudos to @myntra for addressing the considerations and respecting the emotions of thousands and thousands of girls”.

Nevertheless, the matter has drawn a combined response from netizens. Whereas some welcomed the corporate’s determination to alter the brand, many mentioned such calls for appeared whimsical.

Myntra is among the largest style retailers within the nation. Throughout its ‘Finish of Purpose Sale’ final month, it offered 11 million gadgets whereas catering to greater than 5 million orders.

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