As per Counterpoint Research information, Samsung had a 24% market share in July and 25% in August. Xiaomi, which held the highest place within the Indian marketplace for about two years, had a 22% share in July, which slid to 21% in August.
Samsung’s market share in July-August was its highest since 2018, when China-based Xiaomi displaced it because the nation’s prime smartphone model. The corporate was pushed additional all the way down to No. 3 by Vivo, one other Chinese language model, within the two quarters by way of March 2020, earlier than it began to recapture the misplaced floor within the April-June interval when the Chinese language manufacturers suffered due primarily to produce points.
“Samsung has been fairly aggressive on the web channel’s entrance. To compete with the growing share of Chinese language gamers like Xiaomi and Vivo within the mid-budget section, Samsung got here up with the M-series which was launched as an online-exclusive collection,” Counterpoint analyst Prachir Singh advised ET. “The collection is doing fairly properly and helped Samsung in repeatedly gaining share in on-line channels.”
Samsung, which is current throughout all worth factors, has leveraged the anti-China sentiment beginning June when tensions between India and China on the Himalayan border escalated, stated trade watchers.
Quickly after the lockdown eased, Samsung ramped up the manufacturing faster than rivals and was capable of keep a steady provide available in the market. “Many manufacturers confronted provide points within the post-lockdown interval. Main causes for provide points have been decreased manufacturing ranges as a result of low manpower, elements supply delay as a result of customs, and many others,” Singh stated.
To faucet into the demand-supply hole, Samsung launched six new smartphones since July 2020 throughout varied worth factors, focusing particularly on the Rs 10,000-20,000 section, which has been the forte of Chinese language manufacturers.
The corporate has bought aggressive within the on-line smartphone house, dominated by Xiaomi, and stated it anticipated to develop its enterprise by 50% within the upcoming festive season on the again of latest India-specific handset F collection and trade-in programmes in partnership with ecommerce firms.
“Samsung is predicted to be fairly aggressive within the Indian market and can probably be among the many Prime 2 manufacturers for the remainder of the 12 months,” Singh stated.
Xiaomi was the main model within the April-June quarter with a 29% market share, intently adopted by Samsung with 26%. Samsung additionally turned the second largest on-line smartphone model in that quarter with a 25% share, up from 11% in 2019.
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