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Tuesday, October 28, 2025
Tags D2C brands

Tag: D2C brands

Rise of Generative Engine Optimisation: The future of digital marketing in an AI-driven world

A mid-sized directto-consumer (D2C) skincare model final month ran what it thought was a foolproof Search Engine Optimisation (website positioning) marketing campaign, with...

ETtech Opinion | The five rules for building a winning D2C brand

Child- and mother-care model Mamaearth’s latest fundraise of $52 million has catapulted it into the coveted ‘unicorn membership’. With unicorns rising within the...

GoKwik gets $5.5 million funding from Matrix India, others for overseas expansion

Mumbai: GoKwik, an ecommerce enablement platform, has raised $5.5 million in a funding spherical led by Matrix Companions India together with participation of...

Bewakoof gets Rs 60-crore funding, eyes Rs 2,000 crore in sales by 2025

New Delhi: Bewakoof, a youth-focused direct-to-consumer model, has raised Rs 60 crore from InvestCorp, IvyCap and Spring Advertising Capital, with an intention to...

Online commerce enabler Swift lands $2.2 million funding from Kalaari, others

Bengaluru-based online commerce enabler Swift has raised $2.2 million funding led by Kalaari Capital with participation from present buyers FirstCheque, Indian Angel Network...

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Cyber defenders sound the alarm as F5 hack exposes broad risks – The Economic Times

A greater than year-long digital intrusion into cybersecurity firm F5, publicised final week and blamed on Chinese language spies, has defenders throughout the...

IMD issues ‘cyclone alert’ in Andaman & Nicobar Islands

“The India Meteorological Division (IMD) has issued a 'cyclone alert' in Andaman and Nicobar Islands owing to a cyclonic circulation over the Bay...

Delhi to revive homestay scheme, letting residents host tourists

The Delhi government is getting ready to relaunch its long-dormant Mattress and Breakfast (B&B) scheme, permitting residents to lease out a portion of...

Corner Office Conversation with Sridhar Vembu: Humble beginnings in 1990 to a Billion Dollar global venture

What occurs when a small Indian software program agency quietly evolves into a world SaaS powerhouse with out exterior funding or information monetization?...