“Gyms and health studios have been shut down in the course of the pandemic which interrupted the expansion trajectory of the health sector in India, making it crucial to speed up the digital transition,” mentioned Jitendra Chouksey, Founder and CEO, Fittr, explaining why health apps have seen such a surge within the final 24 months.
“Health club-goers additionally started to adapt to figuring out at house,” he mentioned.
Now with gyms open as soon as once more submit the third wave, does this nonetheless maintain true?
Hybrid the brand new norm
Chouksey believes there’s nonetheless some apprehension about going to the health club the place a gaggle of individuals could also be gathered. Additionally, since numerous folks proceed to make money working from home, a web based health mannequin makes it simpler to squeeze in a fast exercise whereas working from house, he mentioned.
“We’re witnessing a brand new breed of health fans come into the fold who’re snug in following a hybrid mannequin to satisfy their health targets thus making digital health a key part within the trade,” mentioned Chouksey.
Another developments that the founder expects to see in 2022 are:
Recognition of wearable tech
“Even earlier than the lockdown, wearable tech had grow to be a necessity. Nonetheless, now post-pandemic everybody has been accustomed to consciously test their pulse charges, coronary heart charges, every day step depend, and proceed difficult themselves to get fitter,” Chouksey mentioned. In response to the Worldwide Knowledge Company, the Indian wearables market grew 170.3 per cent year-over-year (YoY) in Q1 2021, between January and March, delivery 11.4 million models.”
Surge in online classes
“We reside in a interval of unimaginable innovation. AI-backed by deployable knowledge is enabling manufacturers to supply smarter health and wellbeing options. At the moment, a number of platforms showcase reside directions from trainers and AI-enabled monitoring to observe exercises in real-time, making it extra personalised for the customers,” he mentioned.
“Very similar to the schooling sector, the health sector can even have pre-recorded on-line courses that one can observe. These can be both free or competitively priced, and all one will want is entry to apps to start their digital health journey.”
Deal with holistic well-being
“2020 highlighted the necessity to concentrate on our psychological well being in tandem with bodily health. Individuals are more and more choosing manufacturers with holistic options and choices, together with muscle health to yoga and meditation programs on-line. That is permitting the trade to pivot, construct and foster communities.”
Elevated demand for specialists
“With the fitness industry observing one of the crucial vital leaps to on-line improvement and turning into digital, the necessity for health specialists and nutritionists has elevated. On-line health teaching turned a profitable enterprise and a beautiful and mainstream profession choice very quickly, with many making use of to grow to be licensed trainers and even incomes specialised health certificates by taking on-line health programs.”
