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7 events that prove Messe Frankfurt has its eyes on Central Asia | Home Accents Today


Messe Frankfurt is extending its footprint within the Central Asian market by establishing seven model occasions in Tashkent, Uzbekistan. Representatives with the commerce truthful organizer mentioned that the realm’s strategic location — a crossroads of Europe and Asia — “positions it as a promising commerce gateway and transportation hub, facilitating the financial growth of neighboring international locations and entry to the broader area.”

“The corporate’s stronger presence available in the market will promote enterprise alternatives and foster the sustainable growth of pillar industries, together with cosmetics, textiles and clothes, automotive, logistics and transportation,” the corporate mentioned in a launch.

Wolfgang Marzin, CEO of Messe Frankfurt Group, expressed his confidence within the extension of the corporate’s Asia portfolio within the area: “As a world chief within the commerce truthful trade, our strategic maneuver in Central Asia must be a key indicator of the potential for larger financial globalization.”

“The area is a connecting level between Asia and Europe, and lies inside China’s Belt and Highway, an initiative geared in the direction of enhancing the mixing between economies,” he continued. “On this regard, international locations like Uzbekistan play an essential position in linking the east and west; its sturdy client market, opening political and enterprise panorama, in addition to geographical location, make it a beautiful buying and selling associate and funding vacation spot.”

Messe Frankfurt representatives gathered at a press convention on Feb. 16, 2024, to announce the launch of seven model occasions. From left to proper: Board member Eugen Alles, Enterprise Media Europe Ltd; Stephan Kurzawski, member of the Board of Administration, Messe Frankfurt Group; Dilfuza Samandarova, normal director, Enterprise Media Central Asia. (Photograph courtesy of Messe Frankfurt.)

“Messe Frankfurt is a perfect associate for Uzbekistan to boost its place within the world enviornment as our gross sales community in 180 international locations and areas will appeal to the eye of firms throughout quite a few industries,” mentioned Stephan Buurma, member of the Board of Administration of Messe Frankfurt Group. “For instance, Uzbekistan is rising as a hotspot for textiles; whereas it’s already one of many world’s largest exporters of cotton, there are additionally alternatives to import and put money into the modernization of the textiles and clothes trade. Our market evaluation additionally reveals a spot in commerce truthful exercise for the automotive aftermarket regardless of the trade being an essential pillar within the nation’s manufacturing sector.”

“Primarily based on the enterprise atmosphere, Messe Frankfurt can lend its assist with the introduction of seven model occasions protecting the Client Items, Mobility & Logistics, and Textiles & Textile Applied sciences trade clusters,” he continued. “We’ll cooperate carefully with our trusted associate Enterprise Media Central Asia (BMCA) on this enterprise enlargement. The corporate is already a longtime organizer of Automechanika Astana and Futuroad Expo Astana. With their native sources and our worldwide community, we’re in a robust place to launch these occasions efficiently into the market.”

Why Uzbekistan?

Based on Messe Frankfurt representatives, Uzbekistan has a promising consumer market with important potential. It’s the largest in Central Asia and is predicted to extend resulting from inhabitants progress, rising incomes and the modernization of financial and trade sectors.

The nation has actively sought to diversify its economic system lately, enterprise reforms for larger entrepreneurial freedom and opening as much as extra worldwide and regional cooperation. The nation already closely exports valuable metals, textiles and agricultural produce. Notably, it imports equipment, gear, technique of transportation, and car elements from international buying and selling companions. Attracting abroad funding can also be obvious by incentives similar to tax advantages, decreased import duties and simplified procedures for abroad traders.

As well as, shifting global supply chains and buying and selling patterns may additionally drive alternatives within the area. The nation advantages from its geographical location owing to its place between Asia and Europe, to which the Uzbek Authorities acknowledges the prospects of investing in infrastructure, similar to transportation and logistics, to create an environment friendly transit hub. Towards this backdrop, China acknowledges the significance of creating routes alongside the Belt and Road whereas Europe has expressed a readiness to assist Uzbekistan’s efforts to diversify transport corridors.

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