Apple facing hurdles in adapting Baidu AI models for China

Apple and Baidu are working so as to add AI options to iPhones offered in China, however are going through hurdles that would harm the tech big’s cellphone gross sales within the nation, The Data reported on Wednesday.

The businesses, that are adapting Baidu’s giant language fashions for iPhone customers, are grappling with points such because the LLMs’ understanding of prompts and accuracy in responding to frequent eventualities, in response to the report.

Apple and Baidu didn’t instantly reply to Reuters’ requests for remark.

Gross sales of iPhone in China slipped 0.3%, whereas rival Huawei posted a 42% surge in gross sales within the third quarter, analysis agency IDC had stated in October, as competitors intensifies on the planet’s largest smartphone market.

Apple’s long-awaited iPhone 16 launch in September had drawn scorn in China for its lack of synthetic intelligence options.

Additionally, Apple’s privateness insurance policies don’t permit assortment of knowledge from iPhone customers who make AI-related queries, however Baidu needs to avoid wasting and analyze this information, in response to the report.

Baidu’s most superior mannequin, Ernie 4.0, is being employed as the muse for Apple’s genAI companies on the iPhone, Mac and iPad, The Data stated, citing individuals conversant in the matter. Siri may even use Baidu’s AI fashions, in response to the report.