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Apple to Add AI Features to Devices ‘Later This Year’, says CEO Tim Cook

Apple may quickly convey generative artificial intelligence (AI) capabilities to its units, revealed CEO Tim Cook dinner throughout the firm’s quarterly incomes calls. Whereas talking in regards to the Cupertino-based tech large’s achievements within the final quarter, Cook dinner talked about that it has been spending a “great quantity of effort and time” on AI. With out disclosing any particulars, he additionally hinted that these options could possibly be launched later this 12 months. If Apple does step into the generative AI area, will probably be competing with the likes of Microsoft, Google, and OpenAI.

Through the name, Cook dinner alluded to AI a number of occasions and particularly talked about generative AI as soon as. Presenting his ready remarks, the Apple CEO mentioned, “ As we glance forward, we’ll proceed to spend money on these and different applied sciences that can form the longer term. That features synthetic intelligence, the place we proceed to spend an amazing quantity of effort and time, and we’re excited to share the main points of our ongoing work in that area later this 12 months.”

Apple’s generative AI plan

Regardless of name-dropping the rising expertise, Cook dinner by no means revealed any info on precisely what Apple was engaged on or which units had been more likely to obtain AI options. Whereas answering an analyst’s query concerning any ideas on the potential upcoming bulletins on AI, Cook dinner mentioned, “By way of generative AI, which I might guess is your focus, we have now numerous work happening internally as I’ve alluded to earlier than. Our M.O., if you’ll, has all the time been to do work after which speak about work and to not get out in entrance of ourselves, and so we will maintain that to this as effectively. However we have some issues that we’re extremely enthusiastic about that we’ll be speaking about later this 12 months.”

Cook dinner could not have revealed lots, however rumours about Apple coming into the generative AI area have been surfacing for some time. Bloomberg’s Mark Gurman lately reported that Apple’s iOS 18 replace, which is predicted to reach with the launch of the iPhone 16 sequence in September-October, could possibly be one of many greatest in Apple’s historical past. Cook dinner’s statements align with the identical.

Whereas there is no such thing as a strategy to know the way Apple could innovate with generative AI, some have speculated that one in every of its fundamental impacts will probably be seen in Siri, which could be capable of deal with extra advanced verbal instructions and duties. Different doable options stay unknown right now.

Other than AI, one other spotlight throughout Apple’s earnings name was the point out of India. The nation made an look throughout the ready remarks of each the Apple CEO and Luca Maestri, the Chief monetary officer of Apple. Each of them talked about India highlighting Apple’s quarterly information within the nation. Notably, the iPhone maker surpassed the ten million mark in income for the primary time in a calendar 12 months in India, main the class, as per a Counterpoint report.

Particularly, Maestri talked about India-based software program large Zoho, highlighting the iPhone’s enterprise progress. He mentioned, “In rising markets, Zoho, a number one expertise firm headquartered in India, presents its 15,000-plus international workers a selection of units, with 80 % of their workforce utilizing iPhone for work and almost two-thirds of them selecting Mac as their main laptop.”

Additional, responding to an analyst’s query, Cook dinner referenced that India grew in income phrases for Apple with sturdy double digits within the earlier quarter, setting a brand new income document within the area.


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