CHICAGO — Crate & Barrel’s new New York Metropolis flagship location is open within the Flatiron district.
The Chicago-based retailer opened a 23,000-square-foot, two-level store at 881 Broadway in a constructing that dates again to 1868 with loads of retail historical past.
For CEO Janet Hayes, this retailer represents the way forward for the model. “This flagship retailer embodies our dedication to inspiring and supporting prospects at each step of their residence procuring journey,” she stated. “As we proceed to spend money on our buyer expertise, we all know the flexibility to expertise our model and companies is crucial to creating a house with goal.”
As soon as residence to the biggest division retailer, the constructing was referred to as New York’s Palace of Commerce. The general design of the shop contains an unique volcanic ash tile wall that pays homage to the vitality and dynamics of the town’s current and future.
“This historic constructing embodies Crate & Barrel, mixing basic and timeless design with a contemporary imaginative and prescient for a real flagship expertise that feels proper at residence within the coronary heart of New York Metropolis,” stated Sebastian Brauer, senior vice chairman of product design, visible for Crate & Barrel. “We preserved the unique neoclassical columns, introduced in pure mild with a contemporary staircase and a customized tile wall, and included particular procuring options like our most expansive whiteware wall, a curated botanical store with a layer of native artisan items, a chosen Crate & Children store and two cutting-edge design areas to assist prospects choose product to suit their houses.”
This retailer location options bestselling gadgets throughout each residence class along with artisan merchandise impressed by the town’s inventive neighborhood like Smithey Cookware, Jono Pandolfi dinnerware and Apotheke.
The Design Desk spans two flooring and is staffed by as much as 30 NYC-based designers. The designers carry the client’s imaginative and prescient to life by way of collaborative conversations and know-how, touring to their houses and scheduling an appointment within the retailer, just about or of their houses.
“Our prospects are prioritizing performance, ease and private model of their houses in all initiatives, from refreshing a small house to a full residence renovation,” stated Alicia Waters, model president, Crate & Barrel and Crate & Children. “Crate & Barrel Design Desk professionals merge our prospects’ imaginative and prescient with our newest know-how to carry their imaginative and prescient from idea to actuality.”
Different companies provided embody monogramming, floral preparations, sooner or later supply, reward registry and the Crate & Barrel commerce program. Additionally, the Crate & Children model has a “store throughout the store” on the new Flatiron flagship, with highly-specialized child and child merchandise, together with toys, gear and wall decor solely discovered at this location.
Crate & Barrel additionally launched its first-ever immersive virtual store inviting visualization and entry to prospects globally. The interactive setting is a duplicate of the flagship retailer, permitting prospects to expertise and envision greater than 450 merchandise digitally.