HMD Globals Says New Barbie Flip Phone, HMD Phones Coming Later This Year

HMD Global, the corporate identified for its Nokia-branded telephones, has introduced its rebranding plans on the Cellular World Congress (MWC) 2024 occasion in Barcelona on Sunday (February 25). The Finnish cell producer has revealed that it’s going to launch a Barbie-branded flip telephone later this yr in partnership with Mattel. The corporate has additionally launched a picture suggesting a pink color scheme for the upcoming retro function telephone. Additional, HMD is eyeing to deliver again one other iconic Nokia telephone design this yr.

HMD, which stands for Human Cellular Gadgets, confirmed its rebranding efforts throughout MWC 2024 signaling a brand new route for the corporate. The corporate that has completely offered telephones below the Nokia model title for the previous seven years revealed its plans to launch smartphones bearing its personal HMD title. It might comply with a multi-brand technique by making HMD authentic gadgets and persevering with to promote Nokia telephones. HMD says that it’s going to make telephones which are “inexpensive, stunning, fascinating, and repairable.”

The smartphone producer confirmed plans to introduce a Barbie-branded flip telephone in the summertime this yr in partnership with toy maker Mattel. The HMD has not revealed the design of the upcoming retro function telephone however gave us a glimpse on the pink end. The corporate has additionally confirmed that it’s going to deliver again an “iconic Nokia telephone” this summer time. An HMD-branded smartphone may also see gentle in the identical timeline.

HMD
Photograph Credit score: HMD

HMD additionally goals to spice up repairability and cut back the variety of steps wanted to repair a damaged display screen of the smartphone. Final yr, the corporate launched the Nokia G22 in partnership with restore specialists iFixit. The handset contains replaceable elements and toolkits in order that prospects can repair their telephones themselves.

Additional, the model expects half of the smartphone gadgets offered globally in 2024 to be repairable. Moreover, HMD is launching a primary model toolkit for builders and companies with open design information and knowledge on software program integration.