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Home Design Make it Modern Is Napa Home & Garden getting soft? New product launch is hard...

Is Napa Home & Garden getting soft? New product launch is hard proof | Home Accents Today


ATLANTA – Wholesaler Napa Home & Garden, identified for its house and backyard accents impressed by life in Napa Valley, is expanding its product offerings and testing a brand new class: comfortable items.

At January markets, the corporate launched a brand new line of modern indoor-outdoor throw pillows which might be, “comfortable to the contact but made for outside use.” The pillows are handled to withstand water and UV fading, and every is full of a 100-percent recycled detachable insert.

In line with the corporate, the brand new assortment incorporates a luxurious Jacquard weave, in types “designed to enrich the corporate’s best-selling themes.” Twenty-nine alternatives have been launched in three sizes: a statement-making 24-inch sq., a 22-inch sq., and a lumbar.

“Each element was meticulously thought of when selecting the materials for this assortment,” mentioned Rebecca Mattie, VP of design at Napa. “We needed to ship an assortment to our prospects that offered stunning versatility in any dwelling area.”

The Indoor-outdoor pillow assortment by Napa Residence & Backyard contains three sizes. (Photographs offered by Napa Residence & Backyard).

“Napa is all about easy leisure, each indoors and out,” added President Michelle Gee. “We satisfaction ourselves in bringing a particular perspective to all that we do, and we’re thrilled to lastly discover a manufacturing unit associate who meets our excessive requirements for each high quality and elegance.”pil

The transfer to usher in a brand new class is a pattern that Items & Ornamental Equipment beforehand reported on after the winter markets, after the editorial crew observed a number of exhibitors increasing their choices and making an attempt their hand at a brand new class, like kids gifts, pet presents and personal care.

“Incorporating comfortable items into our assortment is one thing we’ve got needed to do for some time, so making a line that isn’t solely responsibly made, however that artfully coordinates with our best-selling appears has been a dream come true – and there’s extra to come back in 2025,” Gee mentioned.

“The entire assortment has been an instantaneous success,” added Cindy Graves, nationwide gross sales supervisor. “Clients are thrilled to search out accent items which have the flexibility to freshen each their indoor and outside areas. The gathering was met with nice enthusiasm in Dallas, Atlanta and Las Vegas markets.”

Napa Residence & Backyard sells its merchandise by means of showrooms in Atlanta, Dallas and Las Vegas, and has a brand new showroom opening this April in Excessive Level. They’re additionally represented by the Ivystone Group.

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