NASHVILLE, Tenn. — Specialty retailer Kirkland’s has a brand new CEO.
Amy Sullivan, who has served as president and chief working officer since spring 2023, has been promoted to CEO efficient Feb. 4. Sullivan may even be a part of Kirkland’s board of administrators.
As a member of the chief workforce, Sullivan, the corporate’s first feminine CEO, has helped lead the group by means of important strategic repositioning initiatives, Kirkland’s mentioned, together with refocusing advertising and marketing efforts and aligning product assortments to drive buyer demand. Previous to Kirkland’s Dwelling, she held senior-level positions for Categorical, Lands’ Finish, Kohl’s and JCPenney.
Sullivan succeeds interim CEO Ann Joyce, who will stay on the corporate’s board.
“Amy has been integral to the execution of our repositioning technique, and we consider, as CEO, she is poised to return Kirkland’s Dwelling to worthwhile progress over the long run,” mentioned R. Wilson Orr, chairman of Kirkland’s Dwelling. He additionally thanked Joyce for main the corporate “by means of a interval of fast and constructive change.”
Kirkland’s additionally reported a gross sales bump in its newest quarter, and is crediting “strategic pivots” for its improved vacation efficiency.
Comparable gross sales for the vacation season elevated 3.1% year-over-year, together with a 1.5% enhance in November and a 4.8% bounce in December vs. the identical months in 2023. The stronger efficiency was largely pushed by in-store site visitors and conversion.
Joyce mentioned the corporate is “happy with our efficiency this vacation season because the adjustments in our advertising and marketing efforts and merchandise assortments resonated with our buyer base.
“Though we remained promotional as a consequence of persistent challenges within the broader shopper surroundings, our merchandise margin strongly improved year-over-year as we continued to learn from decrease freight charges and higher product movement.”
Kirkland’s operates 338 shops in 35 states underneath Kirkland’s Dwelling model in addition to having an e-commerce presence.
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