MacKenzie-Childs is making its debut on QVC on March 6 with a kitchen, eating and entertaining assortment that may embody model legacy items and product bundles unique to QVC.
The launch may also embody a brand-new colorway, which firm executives declined to disclose earlier than the present airing.
“We’re thrilled to carry consumers yet one more approach to expertise MacKenzie-Childs, with a brand new alternative to share our designs, heritage and craftsmanship in a significant approach by video content material,” stated Rebecca Proctor, chief model officer and inventive director of MacKenzie-Childs. The model additionally works with retailers comparable to Amazon, Neiman Marcus, Bloomingdale’s, Williams-Sonoma, Belk and Wayfair.
“Working with QVC, a frontrunner in livestream commerce, permits us to showcase MacKenzie-Childs in a fascinating procuring expertise throughout a number of platforms, that reaches each our model followers and QVC’s loyal viewers.”
See additionally:
MacKenzie-Childs teams with blogger on new ceramic collection
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