Tabletop provider Mariposa is at Atlanta Market this week with an assortment that’s enhanced by new partnerships and supported by new gross sales reps.
The corporate, which celebrated its 40th anniversary in 2023, lately employed new gross sales rep teams: Cassmeyer Assortment in Dallas; Desk Subjects, which represents Mariposa in Alabama and Mississippi; and Fieldstone Advertising and marketing, with consultants in Rhode Island, Maine, New Hampshire and Vermont. It’s a part of a method to have “extra boots on the bottom,” based on Director of Gross sales Carter Everitt. These reps cater to high-end house décor and present retailers, Everitt added. They concentrate on cross-brand merchandising and supply themed tales and recommendation for establishing product vignettes.
“Fieldstone began Jan. 1, and they’re able to go after a constructive gross sales assembly right here on the company workplace,” Everitt mentioned earlier this month. “We’re enthusiastic concerning the official launch in Atlanta with many appointments already lined up.” The Cassmeyer Assortment began in direction of the top of This autumn. Its first present with Mariposa was final week in Dallas.
Mariposa has added new classes to its lineup over the previous yr, together with glassware handblown within the Czech Republic and TRAYchic, a print-on-demand melamine assortment. Tray Stylish permits shoppers to inform their very own story, mentioned Everitt, and provides extra refined takes on fashionable subjects, like pickleball. The designs are printed and shipped from Chicago. Manchester, Mass.-based Mariposa holds no stock.
The corporate additionally lately partnered with Dallas-based designer Rosanne Beck on a co-branded assortment of trays, coaster units, notepad holders and the like.
Beck has well-established and beloved wholesale and direct-to-consumer enterprise. She additionally companions with Boston Worldwide on a line of candy, humorous and playful cocktail napkins which Mariposa has paired with serviette containers and themed weights.
“Seeing her pickleball, golf and tennis designs, together with cocktail and vacation themes hovering in 2023, it was clear that increasing our affiliation with distinctive coaster and notepaper units with our recycled steel holders could be an ideal line extension,” mentioned Mariposa President Livia Cowan. “Icing on the cake was including a sequence of Rosanne Beck TRAYchic patterns.
“We share an elevated buyer base that loves her quippy however elegant fashion and appreciates Mariposa’s clever designs and dedication to sustainability. Preliminary response has been phenomenal. One retailer said it completely: ‘It was such an apparent match! Why did you wait so lengthy to do it?!’”
Mariposa has additionally seen renewed curiosity over the previous a number of years in tabletop photograph frames, that are a part of its core enterprise. Cowan attributed the surge in curiosity to the continued reputation of bookcases, a main place to show a body.
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