Union, N.J. – A brand new loyalty program and the launch of a portfolio of owned manufacturers will likely be key focuses for 2 new hires at Bed Bath & Beyond Inc.
Kristi Argyilan joins the corporate as senior vice president-brand innovation, and Jim Reath indicators on as senior vice president-marketing. Each are reporting to Cindy Davis, the corporate’s chief model officer and president of Decorist.
Based on the corporate, Argyilan, who most just lately served as president of Goal’s media firm, Roundel, is now accountable for Mattress Bathtub’s buyer perception capabilities, the introduction of a brand new enterprise-wide loyalty program and improvement of recent strategic partnerships and companies to increase its place in core markets.
Reath, who was a senior marketer at Macy’s and, previous to that, an promoting government, will launch new buyer worth propositions for Mattress Bathtub & Past in addition to buybuy BABY and Harmon Well being and Magnificence Shops. Moreover, he’ll oversee the launch this spring of a portfolio of owned manufacturers, whereas additionally dealing with advertising technique and deployment throughout all channels.
“Our portfolio of manufacturers is uniquely positioned to serve prospects throughout the magic moments of their lives,” mentioned Davis, “and we’ll deepen our connection by taking a customer-inspired method to construct our authority within the residence, child, magnificence and wellness markets.”
The brand new hires, she mentioned, “convey deep experience constructing manufacturers, companies and long-lasting buyer relationships throughout the retail and client items sectors.”
Mattress Bathtub & Past additionally employed on three advertising and communications companies for its inventive efforts. MUH-TAY-ZIK/HOF-FER is the lead model company for the corporate, whereas M Sales space was named company of file for company and client public relations. We Are Social takes on the social media duties for buybuy BABY.
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