Havenly acquires The Citizenry | Home Accents Today

Havenly, the net inside design firm that has been increasing its roster of residence manufacturers, has acquired The Citizenry, a socially motivated, direct-to-consumer residence décor firm, for an undisclosed sum.

Havenly’s acquisition, its third in 24 months, broadens its attraction to the subsequent technology of consumers, lots of whom are drawn to The Citizenry for its artisan-made items and its Honest Commerce initiatives.

With the backing of Havenly, The Citizenry — which sells on-line, has a retail flagship retailer in Manhattan and a shop-in-shop concept at The Container Store in Dallas — will roll out its collections to audiences throughout the Havenly platforms, develop its retail footprint, and scale its community of artisans to new ranges.

It would additionally get to faucet Havenly’s roughly 400 inside designers who assist shoppers put rooms collectively by its on-line platform.

“We got down to show retail generally is a power for good. Not solely does the Havenly crew respect our values, they’ve fallen in love with our distinctive design aesthetic, product line, and most significantly, our dedication to truthful commerce,” stated Rachel Bentley, co-founder of The Citizenry. “They’re the suitable accomplice to guide our subsequent chapter of development. We labored with nearly 3,000 artisans final 12 months, and with this step — that simply looks like the start.”

The Citizenry was based 10 years in the past by Bentley and Carly Nance, who wished to promote merchandise with soul and a narrative, the type Millennial shoppers may discover in different areas, like farm-to-table meals, however not in residence furnishings on the time, Nance instructed House Accents At this time.

It began in smooth items, with alpaca throws from Peru, expanded additional into residence textiles similar to rugs and bedding, after which went past textiles into exhausting items, like made-to-order beds from artisans in North Carolina.

Its merchandise are 100% sourced based on requirements set by the World Trade Fair Organization. One of many key parts of that allegiance is that companions should pay artisans not less than 10% above minimal wage. “We pay two-times the Honest Commerce customary,” Nance stated.

“As a private buyer of The Citizenry, I’m thrilled to deliver the model into the Havenly household,” stated Lee Mayer, co-founder and CEO of Havenly. “Rachel and Carly’s unequalled dedication to sustainability, social affect, and help of artisans mixed with premium high quality and beautiful design is actually one thing revolutionary within the house, and an enormous cause why The Citizenry has lengthy been a favourite amongst our prospects.

“We’re excited to construct on the work they’ve performed to advertise extra sustainable values and assist usher within the subsequent period of nice residence manufacturers for the trendy shoppers.”

Havenly acquired The Inside in 2022 and Interior Define in 2023.

As a part of this latest acquisition, Havenly stated it anticipates retaining a lot of The Citizenry crew, together with Bentley, who will function president of The Citizenry, and Nance, who will transition to serving as an government model advisor.