LAS VEGAS – Attendees of this week’s Atlanta Market and the upcoming Las Vegas Market may have the chance to work together in individual with Worldwide Market Middle’s newly-launched on-line market, JuniperMarket.
The IMC will host market kickoff occasions and JuniperMarket expertise facilities for present customers and new registrants in the course of the two markets.
“We approached the net market from the angle of an organization that’s been connecting consumers in B2B wholesale for a few years,” mentioned Invoice Furlong, Juniper CEO, in a latest press convention. “The cornerstone classes are those the place IMC has been a number one market for a very long time: residence décor, furnishings, reward and life-style.”
Furlong mentioned the IMC’s strategy to JuniperMarket was to construct a web-based market that makes the companies of consumers, distributors and companies stronger and to not displace or disrupt them.
“Our aim is to leverage expertise to make it dramatically simpler for consumers and sellers to find, join and transact with each other,” he added. “On-line and bodily marketplaces work effectively collectively and ship extra worth collectively than both of them do on their very own.”
The brand new market provides greater than 1,500 manufacturers with a complete of greater than three million SKUs of which 50% are residence manufacturers, 40% are reward manufacturers and 10% are attire manufacturers.
Much like the in-person market expertise, JuniperMarket permits sellers to assign consumers a consultant to debate merchandise choice and get help with funds, delivery and different logistics.
“We knew from years of expertise in wholesale, and from intensive analysis in our vertical industries, that relationships are the gasoline for B2B commerce,” mentioned Bob Maricich, IMC CEO. “JuniperMarket is constructed to be inclusive to gross sales reps and versatile for all.”
IMC has been engaged on this initiative since 2017, based on Dorothy Belshaw, IMC govt vp, chief buyer and advertising and marketing officer.
“We’ve constructed a talented workforce of 220 and rising builders, engineers, architects, buyer success brokers, gross sales individuals and advertising and marketing executives,” she mentioned. “They’re positioned everywhere in the US, some in bodily workplaces and a few working remotely to develop and ship the mandatory options.”
The advantages that the brand new market provides for consumers consists of entry to a depth of manufacturers and merchandise that may be searched, browsed, filtered, saved and shared. Patrons even have the flexibility to match pricing throughout manufacturers and evaluate quantity reductions, based on Furlong.
“For sellers, the brand new market provides entry to the greater than 600,000 whole contacts within the IMC universe,” he added. “It additionally provides unparalleled entry to achieve probably the most enticing attainable group of consumers, the 250,000 who attend IMC’s 26 bodily markets all year long.”
New sellers and new merchandise are added each day to JuniperMarket, protecting choices contemporary year-round, and enabling consumers to diversify assortments and preserve a aggressive edge of their shops, based on the IMC.
One other benefit is the flexibility to combine JuniperMarket and JuniperCommerce, the suite of SaaS instruments for gross sales automation and commerce which provide extra environment friendly methods to handle product information, share that information with others, and entry expanded insights.
“JuniperMarket and JuniperCommerce collectively create a commerce ecosystem which simplifies wholesale connections and transactions, giving consumers and sellers a greater likelihood to win,” added Furlong.
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