HIGH POINT — It’s solely been “official” for just a few days, however the Amber Lewis x Four Hands assortment already has an enthusiastic and sturdy purchaser viewers, firm officers instructed Furnishings Right this moment.
Comprised of 200 SKUs throughout eating, upholstery, out of doors and décor, the brand new assortment is the primary branded assortment “ever” for 4 Arms, in keeping with Rick Lovegrove, president of upholstery. He added that Lewis, an interior designer, creator and founder of Los Angeles-based Amber Interiors Design Studio, has been a 4 Arms buyer for a number of years, an element that swayed the decision-making course of.
“We’ve got all the time revered her work,” Lovegrove mentioned. “We’ve been approached by lots of people, but it surely didn’t really feel proper earlier than. This felt proper.”
Out there to the commerce by 4 Arms and to customers by Shoppe Amber Interiors, the gathering launched concurrently on Thursday on the Four Hands website, Amber Lewis’ web site and throughout social channels for each firms, and the primary orders instantly began coming in.
“We bought 500 items the primary day,” Lovegrove instructed Furnishings Right this moment. “The response has been overwhelming in an exquisite approach and tremendously exceeded our expectations.”
Describing the gathering as “all about layers,” he mentioned that Lewis’ signature aesthetic is about combining previous with new and mixing trendy touches whereas incorporating a nod to European antiques. The supplies chosen for the upholstery within the assortment embrace real shearling, aged leathers and chenille velvets, amongst others.
“Amber labored on each single piece. We traveled around the globe to develop the product; she was not simply placing her identify on it.”
Lovegrove added that Lewis’ assortment enhances the 4 Arms introductions for market in addition to current merchandise within the line. Underscoring the similarities in supplies, he defined that 4 Arms’ intention with the Amber Lewis launch was to fill a product model want beforehand not represented within the showroom whereas sustaining the road’s cohesiveness.
“Our entire product growth crew was engaged within the course of, and we selected supplies that present a sensory expertise,” Lovegrove mentioned. “For the brand new launch, Amber collaborated with us on every thing and was tremendous clear, and for her to log out on every product, it needed to replicate Amber Lewis.”
Along with the complete upholstery and case items teams, 4 Arms has additionally continued to construct out its assortment of occasional chairs, or “assertion items,” to accommodate customers who may refresh a room with one piece as a substitute of a number of, Lovegrove mentioned. One notable introduction is the Ezra chair, impressed by a bit of Murano glass and that includes a bolstered body to accommodate the distinctive design.
“The crew did an excellent job determining the best way to produce that chair,” Lovegrove mentioned. “We wished to maintain the body skinny and stylish, and so they succeeded.”
The 4 Arms provide chain helps the Amber Lewis and 4 Arms strains, Lovegrove added. He famous that the range of the availability chain mixed with the breadth of product choices has positioned 4 Arms properly.
“We’re in a safe place with our provide chain,” he mentioned. “Our crew is consistently evaluating processes and on the lookout for methods we are able to enhance, and that due diligence has allowed us to really feel nothing however enthusiastic about what’s in retailer for this assortment and past.”
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